Believe it or not, we’re already more than halfway through the year! How are you doing with your goals for 2024? Is Your Site Performing at Its Best? Most of us probably set some goals at the beginning of the year that we wanted to meet before 2024 came to an end, and now is a good time to check in on our progress.
If you’re using your website to promote your business, products, or services or as a lead generator, then you may have had goals for your website this year. Even if you didn’t, the state of your website plays a big role in the state of your business overall. A mid-year checkup helps to ensure that your business website is doing what it should to support your business strategy and goals. Not sure what to look for? Let’s check out some essential areas that may need improvement:
1. Mobile-Friendliness. In 2023, 63% of Google’s organic search traffic in the United States originated from mobile devices. If your website isn’t mobile-friendly at this point, you’re simply leaving money (and potential customers) on the table. Ensuring that your website is responsive and performs well on mobile devices isn’t always easy, which is why NPS Design Services offers a diagnostic tool that will check the performance of your website across mobile devices.
2. Content Quality. Even websites with well-written content often miss opportunities for better SEO. These missed opportunities are easy to fix once you’re aware of them. We can help you to assess the relevance, accuracy, and value of your content and ensure that your website is engaging, informative, and SEO-friendly. In the end, quality content should appeal not only to search engine algorithms but also to human visitors to your website, who should want to read more of your content, visit frequently, and ultimately make “buying decisions” such as calling, filling out a contact form, or making a purchase.
3. URL Structure. The SEO possibilities of your website don’t end with the content that’s on the page. The URL for a page on your site isn’t just what someone types in if they want to access that page; it is an opportunity for SEO and a way to let both human visitors and search engines know what they can expect from a page, even before it loads. A good URL should be clean, descriptive, and optimized to get the most out of SEO. We can help!
4. Meta Title and Description. Similar to the URL, the meta title and description of your website is something that doesn’t appear on the page itself, but it’s vital to helping visitors and search engines find your site. We like to think of it as the marketer’s opportunity to write something compelling that shows up in search engine results, gives searchers a snapshot of what the page is about, and entices them to click. If you don’t populate these yourself, they’re often auto-populated by website editors, which means you miss out on golden opportunities for SEO and enticing searchers to come to your site.
5. Call-to-Action (CTA). What do you do when you get to the end of a web page that you’ve been reading? Most of the time, you simply navigate away and move on. But if someone is reading your website, you don’t want them to do that. You want them to reach out, to give you a call, to buy your product. An easy way to encourage them to do just that is to add a call to action (CTA) at the end of a page. In the retail environment, this is called “asking for the sale,” and it’s an opportunity you can’t afford to miss. According to HubSpot, a CTA can increase conversion rates by as much as 202% when used correctly. As part of a website checkup, we can evaluate the placement, clarity, and effectiveness of the CTAs on your pages.
6. Page Load Speed. The days of waiting for a website to load are long behind us. According to a recent Kissmetrics infographic, if a page takes longer than three seconds to load, more than a quarter of users will click away and choose a different search result. Ensuring that your page loads quickly will help to keep people on your site and help clicks turn into conversions. How do you know if your website is optimized to load as quickly as possible? At NPS Design Studio, we can tell you.
Could your website use a midyear checkup to help you meet your goals for 2024? We can help! Reach out to NPS Design Studio and set up a discovery meeting today. We’d love to hear from you!
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