Sure, it may seem like the internet as we know it has been around forever, but the first websites were built in the early 1990s. Since then, we’ve learned a lot about SEO-friendly website design and how it can be used to create a positive first impression, promote your business, build your brand, and beat the competition. Despite all that we’ve learned about how websites can benefit business, though, many of us are still scratching our heads about how to draw traffic to our sites. Here are three ways to help improve website traffic and grow your business:
1. Optimize your most valuable pages. This includes using keywords to help ensure that search engines drive traffic to your site and making sure that major pages such as your home page (of course), About Us, Products or Services, FAQ, and Contact Us pages all contain valuable information that’s easy for prospective customers to find. After all, not all websites are created equal.
2. Fill out all the business directories. Business directories such as Google Business, Yelp, Facebook, LinkedIn, Bing Local, Apple Maps, YP.com, and others are great sources for potential customers, but it’s not enough to just list your business. As with any other aspect of your website design, you have to optimize your listing so that it’s more likely to rank within each directory and drive local searches to you.
3. Engage on social media. Social media is a huge component of the modern internet, and getting the most out of your website often means engaging on social media. This can pull in new traffic to your site in ways that few other things can, so long as you follow some simple best practices to get the most out of your social media investment.
Are you looking for a web developer to help your website be more SEO friendly? We may be a good fit for each other! Let’s find out! Reach out to NPS Design Studio and set up a discovery meeting. We’d love to hear from you!
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